Giant Tiger Stores Limited, the leading Canadian discount retailer, has launched an exclusive collaboration with iconic Canadian fashion designer Simon Chang. The fashion-forward collection of women's wear, branded POP, arrives in stores and online November 7th. The new collection features beautiful designer-inspired pieces that aim to bring customers across Canada designer fashions at amazingly affordable prices.
"Simon is an incredibly creative designer and a symbol for Canadian fashion," said Brian Hession, Vice President of Soft Goods and Footwear, Giant Tiger. "We couldn't be happier to collaborate with him on this unique collection that brings together pieces that are on-trend, accessible and, of course, affordable. It's the start of something very exciting and we can't wait for our customers to wear them."
The Simon Chang POP designer brand is a natural extension of Giant Tiger's fashion evolution, putting style details and fit at the forefront. The collection is universal, timeless and inspired by Simon's continuous efforts to explore new creative horizons. Plans are already underway to have a spring POP collection available in stores by May 2019.
"Giant Tiger caters to the modern Canadian family and this collection aims to be fashionable, wearable and affordable," said Chang, designer of POP. "My favourite part about designing these pieces was adding simplicity in the cut, ensuring beautiful fabrication and built-in wow factors."
The new collection aims to help Giant Tiger customers feel confident and on-trend, regardless of budget.
"Simon is an iconic Canadian designer, and we're an iconic Canadian retailer and that's where we felt the connection was," adds Hession. "He's created fashions that are perfect for what Giant Tiger's customer wants today."
Giant Tiger has gone through a successful women's wear relaunch over the past three years, with the introduction of Lily Morgan, mySTYLE and ACX exclusive private brands.
POP will be available online and at Giant Tiger stores across Canada.
About Giant Tiger
Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada's best-kept secret, the privately held company has over 245 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com. All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #ForYouForLess #GTCommunityProud #GTCanadaProud
About Simon Chang
Simon Chang is a leading Montreal-based designer whose fashion collections continue to challenge the status quo. Garments of vivid colours and attention to detail characterize the Simon Chang signature look. His interest in graphic design and digital print inform the design of his garments, all of which have been shown on the runway season after season. Chang continues to design for Canadian women and has five retail locations between Ontario and Québec. A recipient of the Order of Canada in 2008, Chang has been recognized for both his notable contributions to the fashion industry and his continued philanthropic work. For more information, please visit www.simonchang.com.
Source: Giant Tiger
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